Read. Dream. Create Campaign

In 2013, UAEBBY introduced the 'Read. Dream. Create' campaign, aimed at fostering a stronger connection between children and books. This initiative serves to emphasize the vital role of reading within UAE society, nurturing children's abilities to read, write, innovate, and create through the medium of children's storybooks.

The campaign is not only dedicated to enhancing children's and young adults' interpretation skills but also equipping them with the necessary tools to transform their ideas into captivating stories. Furthermore, it actively engages in organising a variety of activities, including reading sessions at schools and public venues, and hosts an annual competition that celebrates young story creators and illustrators from across the Emirates.