Read, Dream, Create Campaign

In 2013, the UAEBBY launched ‘Read, Dream, Create’ campaign to encourage interaction between children and books, and build their capacity in reading, writing, innovation, and creativity through children’s stories. The campaign is designed to motivate children and young people to read and develop their skills through reading, interpreting stories, and turning their ideas into stories. The campaign also aims to help better understand the needs of the Arab child and thereby identify the issues and topics that should be addressed in Arabic children’s literature.

This campaign has worked to encourage all segments of society to participate and volunteer in literacy activities that have been organised. For more information, please visit the campaign website:


The Read. Dream. Create campaign has reached a number of achievements, such as:

  • Organising more than 200 reading activities to date
  • Visiting more than 60 schools and reaching more than 6,000 students; a result of joint cooperation with the Ministry of Education
  • Conduct specialized workshops on “Dyslexia”
  • Organise competitions in creative writing and illustration for children and young adults
  • Organise more than 20 workshops for children, librarians and teachers