The IBBY-Asahi Reading Promotion Award was established in 1986 during the IBBY Congress held in Tokyo. This biennial award recognizes and celebrates the exceptional efforts of two groups or institutions that have demonstrated a profound commitment to fostering reading promotion programs for children and young people, leaving a lasting and positive impact on these communities. The award is generously sponsored by the Asahi Shimbun newspaper company, and the recipients are honoured with a cash prize of US$10,000 along with a prestigious diploma. In the UAE context, UAEBBY plays an instrumental role by submitting nominations from the UAE for this distinguished award.